benchmark 2023

From Hyper to Hybrid in 2023

The landscape of the hyper-casual business has undergone significant changes, with profits not being as robust as they once were. Some hyper game developers are transitioning to a hybrid model. 

Our goal with this new report is to assist developers in their transition towards hybrid games by providing valuable insights into both advertising and monetization.

Here is a full list of what you will find in the report:

- Ad impression, eCPM, and IAP trends in 2022 on both iOS and Android
- Ad Network Rankings based on installs, retention, ad LTV, and IAP LTV
- Country Rankings based on installs, ad revenue, and IAP revenue
- Ad Monetization Channel Rankings based on ad revenue, and average eCPM

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