---
title: From Hyper to Hybrid in 2023
description: "This report will help you smoothen the transition from hyper to hybrid by providing essential insights in the form of rankings that cover both sides of the coin: advertising and monetization."
image: https://resources.tenjin.com/hubfs/ranking%20report%202023.png
---

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# ![benchmark 2023](https://resources.tenjin.com/hs-fs/hubfs/benchmark%202023.png?width=486&height=200&name=benchmark%202023.png)

# From Hyper to Hybrid in 2023

The landscape of the hyper-casual business has undergone significant changes, with profits not being as robust as they once were. Some hyper game developers are transitioning to a hybrid model. 

Our goal with this new report is to assist developers in their transition towards hybrid games by providing valuable insights into both advertising and monetization.

Here is a full list of what you will find in the report:

- Ad impression, eCPM, and IAP trends in 2022 on both iOS and Android  
- Ad Network Rankings based on installs, retention, ad LTV, and IAP LTV  
- Country Rankings based on installs, ad revenue, and IAP revenue  
- Ad Monetization Channel Rankings based on ad revenue, and average eCPM

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[![Fumb games study](https://resources.tenjin.com/hubfs/Fumb%20games%20study.png "Fumb games study")](https://hubs.ly/Q01NnDWl0)

### Get the report

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